The outdoor LED display
media construction location at the heart of most of the city's landmarks, CBD, transportation corridors, and other people with functional traffic-intensive sites. With urbanization and the popularity of the family car, these places have become the mainstream crowd in the city for business and leisure, dining and shopping, working out and other important places essential, because it has scarce core characteristics, but also become a marketing value and quality forms of media.
By the end of 2014, one of 16 major cities for outdoor LED display audience survey carried out by site-directed interception way to understand the audience on the LED display of exposure and cognitive and evaluation, as well as by experts and the audience deep visit, understand LED displays touch experience and unique value, from the results of this survey, the following conclusions can be drawn.
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Today, display advertising has been rampant, especially in some of the most developed cities. We all know that the higher cost of the LED display, why are we still in the outdoor advertising big sought it? The main reason is to give users more value.
Outdoor LED display with its high definition digital media trends, become a new force in the media can not be ignored. It is not just an extension of traditional outdoor media and television media, and microblogging, LBS positioning, social media and mobile terminals combined, construct a three-dimensional space of interaction and communication with consumers while giving a more creative possible, shaping the media belong to its core values.
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technology to improve innovation and technology, especially high brightness grayscale low-skilled, low death rate lamp technology, high refresh rate, quiet housing and other core technology, LED display will begin to enter the increasingly widespread areas of the economy. Such as high-end command and control centers, control centers, dispatch centers, radio and television studios, video conference rooms, the presentation room and even the family living room.
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